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What is a Watermark? Understand Its Purpose and Uses

19 May 2025 | GuidesWhat is a Watermark? Understand Its Purpose and Uses

What is a Watermark?

A watermark is a visible or invisible mark added to documents, images, or videos to indicate ownership, protect originality, or deter unauthorized use.

Traditionally used on paper documents and currency, watermarks are now widely used in digital files for branding, tracking, and security.

Why Use a Watermark?

Watermarks serve several purposes:

  • Prevent misuse by making it harder to copy or redistribute your content.
  • Establish ownership of original work.
  • Track sharing by adding recipient-specific identifiers.
  • Build trust by showing the source of the document or image.

Types of Watermarks

  • Visible Watermarks: These are text or image overlays (like logos or email addresses) that appear directly on the content.
  • Invisible Watermarks: Embedded using steganography, these can't be seen but can be detected to verify authenticity.

Add a Watermark with CVOR

Using CVOR, you can easily apply personalized, recipient-oriented watermarks to PDFs and images:

  • Open the app and choose Secure Share.
  • Upload your PDF/Image file.
  • Add watermark text (e.g., recipient name, purpose, etc.).
  • Download or share your secured file - no external servers used.
Try it free & start adding secure, recipient-oriented watermarks!
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